DATABASE DEVELOPER - Database Design and Custom Database Development
Over 15 years experience in user friendly database design and development
DATABASE DEVELOPER - database design and development for small and medium business
01474 705221
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Mailshot Managerment Software - guestList


Contact previous and potential customers with guestList

CCL have created guestList - a customer relationship database that can store all your guests’ details, past and present, and enable you to contact them at the click of a button.

We understand that hotels can, and do thrive on returning guests especially in today’s competitive market. As the economy slows it is critical to ensure repeat guests, and with the installation of guestList we can massively aid you in ensuring guest retention, and doing so quickly and easily.


How guestList will assist your hotel.

We specialise in working with small and medium sized businesses and have over 15 years experience of working with companies like yours. We ensure you that our databases are built to suit the way you work, not built so that you have to change the way you work to suit our database.

guestList will allow you to contact or ‘mailshot’ previous guests with up-coming promotional offers, local events and other marketing material through a communication channel of your choice. This is possible through the use of a CCL database that is designed to store guest details such as name, address, email address and phone number(s).


What guestList can do for you:

  • Store all customer data including, accommodation type, length of stay/ previous stays, reason for stay, time of booking and any other information you wish to store.
  • effective marketing communications, through a more personal approach and the development of new and improved products or services
  • enhanced customer satisfaction and retention
  • Allow you to segment your customers – i.e. Business, singles, age 55-65, postcode etc.
  • This can allow you to target past customers with future promotions, up-coming local events that may interest your customers and various special offers you are running.

We can also create a reservations system for you making the process of booking rooms a quick and easy process.

Is this what your business is looking for?

If you think CCL can improve your business and you want to speak with one of our consultants please call us on 01474 705221 or 07973 677123, email us at rtc@cclweb.co.uk or visit www.cclweb.co.uk and make this your first step in moving your business forward.


Want to see how it works?

Click here to see screen shots and a description of how it works

 

"In hospitality today, where your only communication with your customers will often occur over the Internet, it is more important than ever to have a robust eCRM strategy. Learn how to establish mutually beneficial interactive relationships with your customers."

Max Starkov - Click here to view article

CRM databases allow you "to reward regular, profitable customers with targeted special offers, or you might want to target customers from whom you haven't had business in the past year. CRM can also help you measure the effectiveness of your marketing so that you don't waste time and money on customers who aren't responding to your promotional campaigns."

Chartered Institute of Marketing - Click here to view article